about
The Purpose Collective
We are a global collective of Change and OD consultants, Coaches and Psychologists brought together by our shared passion for helping people and organisations become more purpose-led, values-based and able to create sustained transformational change.
We bring purpose to life - from the inside-out, and the outside-in
Inside-out
We know purpose is personal and cultures already exist.
Organisations don’t change people do.
We work with leaders from the ‘inside’ to help them understand themselves and find meaning in their work and their story.
We help leaders understand and bring to life their purpose and values in a way that everyone can believe in we help create more conscious and aware leaders.
Conscious leaders create conscious organisations
Outside-in
We know employees, customers, consumers, shareholders and society expect more from your organisation than ever before.
stakeholders expect you to make money and make a meaningful difference in the world
We’ll work with your leaders and teams to create or articulate your purpose, vision, values and culture strategy and connect it all to everyday meaning and impact for all your stakeholders.
Companies with purpose last, brands with purpose grow, people with purpose thrive
Our Collective
We bring together purpose-led, values based people who care, love and support our clients on their change journeys.
All our Purpose Collective members bring many years of consulting, coaching, practical business led experience and real track record of making a difference in organisations.
More About Carla
Carla is a meaning maker, story finder, and dot connector. She has over 24 years experience in organisational change, people and development strategy, management consulting, leadership development, coaching psychology and facilitation.
Her clients have included many well known brands and organisations including Mondelez, Kelloggs, BP, Prudential, Eastspring, HSBC, Inchcape, NHS (UK), Government sector (UK), SABMiller, Vodafone and Dyson.
Carla is a member of the British Psychological Society (BPS) and a founding member of the BPS Division of Coaching Psychology.
She is also a trained Co-Active Coach, ICF member, Barrett Values Certified Consultant, Hogan trained and Harthill Leadership Development framework practitioner.
Outside of work, Carla is Mum to Theo and Zac her greatest sources of joy and learning!
More About Freddie
Head of Business Operations, Freddie is an amazing VA who manages everything it takes to keep our business running.
She blends her Kiwi relaxed can-do attitude with her German precision to make sure we deliver on our purpose!
Freddie also runs her own successful VA business Little Heart supporting consulting and coaching businesses all over the world.
Outside of work, Freddie is a dedicated Mama to Oliver and Lily and wife to Mark. Having lived all over the world she now calls New Zealand home.
Her purpose is to enable business owners to grow their businesses and do what they love.
More About Christina
Based in HK, Christina is the brains and sparkle behind the Purpose Collective brand.
A therapist turned Brand & Website creator, Christina helps leaders express their brand online
Check out her Brand & Website Therapy work at Zeoni Creations.
Outside of work Christina is a mama to her sweet boy Bailey & fierce girl Hazel.
More About Sam
Sam is our Social Media manager and has a literally magical mind reading ability to get inside brands and turn thoughts and ideas into engaging and inspiring social media content.
She runs a fabulous social media business Samantha Wiltshire Social.
Outside of work she is a dedicated mama to twin girls Zoe & Sidney and her purpose and passions is to support women thrive in business.
More About Dani
Dani is based just outside of London and is a Psychology and Counselling student progressing into her 3rd year.
She helps us turn psychology and business research and theory into actionable, wise and helpful content that people can relate too!
Dani is passionate about promoting positive wellbeing, normalising discussions about mental health… and coffee (a trained barista!) She loves her dogs, pilates, spending time with friends and building a community. More about Dani here.
Her purpose in life right now is to promote positivity, wellbeing, and work hard so one day she can become the best psychological professional she can be!
“The hypothesis that has driven my life’s work is that changing people in systems can change the world.”
Our Values
Integrity
We only do work we believe in. If we can't do it or don’t think you believe in it we will challenge this before we start.
Realness
We celebrate our shared humanity by bringing our whole selves to our work, and help you show up fully as well.
Sparkle
We believe in living and working with wonder, finding fun, beauty and magic wherever we go, in whatever we do.
Compassion
Listening and empathy are our superpowers. We care deeply about our clients - personally and professionally.
Impact
We believe in leaving things better than we found them. We donate 10% of our profits and time to causes we believe in.
Balance
We seek a holistic approach in everything we do, and encourage our clients to do the same.